Branding, packaging design, website
Wallings is a family-run ice cream business rooted in the Lancashire countryside, known for producing indulgent, small-batch ice cream using fresh milk straight from their farm. With a loyal local following and a growing wholesale presence, Wallings approached us to elevate their brand and packaging to better reflect the premium quality of their product and appeal to a wider audience.
Our goal was to modernise the brand while honouring its heritage. We began by refreshing the logo—retaining its essence but simplifying and refining it for a cleaner, more versatile identity. The new design captures the warmth and craft behind the brand while giving it a bold, contemporary edge.
We developed a vibrant colour palette inspired by the flavours themselves, helping each product stand out on crowded shelves. The packaging combines playful, approachable typography with a confident layout that balances clarity with character. Every design element was carefully considered to evoke a sense of joy, nostalgia, and artisanal quality.
The result is a cohesive visual identity that feels both familiar and fresh. Since launch, the new branding has helped Wallings attract new stockists and strengthen their presence in independent retail.