Branding, packaging design.
Lisa Gair AKA The Yummy Yank creates deliciously authentic American desserts, adding her own signature twists to old time favourites, turning them into 21st Century classics. Her latest creation - a uniquely delicious range of Brownie Snaps.
We started by creating a bold, playful typographic logo which echoes the “snap” of the product, then complimented with product photography and a vibrant colour palette to clearly convey each delicious flavour.
It was important to convey Lisa's American heritage in The Yummy Yank branding in a tasteful way. By creating a rubber stamp of a striped star, and using heavily textured paper, we achieved an authentic vintage look and feel.
The pastel and chocolate colour palette reflect the colours used in much of Lisa's baking, also adding a retro, 70's vibe. The typography is a mixture of hand drawn style and vintage fonts, echoing the ethos of the brand.
Typographic design style which clearly conveys the products within in a strong visual way, with colour changes to convey each selection whilst remaining consistent with the new branding.