The Oink Company
Branding, illustration, packaging design
The Oink Company crafts traditional pub-style snacks with a focus on quality, flavour, and a touch of fun. They came to us looking to reimagine their brand identity—something bold and characterful that would sit confidently alongside craft beer in independent pubs and shops.
We developed a graphic-led identity centred around a custom illustrated brand mascot—an expressive, snouty pig full of attitude and charm. This playful illustration style sets the tone for the whole brand, bringing a sense of storytelling and personality to each product.
Each variant features a bespoke environment inspired by its flavour, creating a visual world for the character to live in. The palette is earthy and punchy, with strong contrasts and confident typography designed to grab attention and feel right at home in a bar setting.
With its stripped-back layout, bold illustrations, and tactile packaging finishes, the new identity elevates the snacks while retaining their roots in British pub culture. The result is a brand that’s unapologetically fun, flavourful, and easy to spot on the shelf.
Expanding on the brand’s cheeky tone and bold visual style, we created DOINK — a dog-friendly pork scratchings line for our four-legged snack lovers. The design keeps the illustrative world alive, with a pig-dog hybrid mascot and a suburban setting that speaks to everyday dog life (with a twist).
The packaging uses warm, natural tones paired with the signature bold black to clearly communicate the product’s unique purpose, while playful copy like “Pawfectly Naked” adds charm and clarity. It’s a fun, standout extension that stays true to the brand’s roots while wagging its tail into new territory.