Branding, packaging design
Guppy's Chocolates, established in York in 2010, has been delighting customers with a diverse range of high-quality, handmade artisan chocolates. Our collaboration aimed to refresh their brand identity and packaging to better reflect the craftsmanship and uniqueness of their products.
Drawing inspiration from the rich wildlife of Yorkshire, we designed a series of chocolate bars featuring bold, abstract painted scenes intertwined with geometric line work. This fusion not only showcases the region's natural beauty but also creates a striking and memorable visual identity that resonates with consumers.
We created a new brand mark using a loosely drawn circle, referencing the original fish logo through bubble-like layers. The concentric ring system gives flexibility across the range, adapting to flavour and chocolate type, while maintaining cohesion and brand recognition.
This new identity is a leap forward for Guppy’s—pushing into a more design-led space without losing the warmth and familiarity that customers love. The result is a striking collection of bars that look as good as they taste.