Brand Creation & Packaging Design
Candy Shack is a bold, unashamedly fun spirits brand that blends nostalgic sweet-shop flavours with quality gin, vodka and rum. We were brought on board to create a full visual identity and packaging system that would match the high-energy nature of the product — colourful, loud, and totally unapologetic.
From rhubarb & custard to rainbow candy, each product leads with flavour. We designed a layout that makes the flavour name the hero, supported by punchy colour palettes and candy-inspired typography. Every element is dialled up for maximum shelf impact and instant recognition.
Each variant uses a vibrant blend of patterns and bold contrasts to reflect the sweet, nostalgic flavours inside. The result is a lineup that feels like a grown-up trip to the sweet shop — playful, loud, and impossible to ignore.