Branding, Packaging, Print Materials
Yorvale are York’s only real dairy ice cream manufacturer. Using traditional methods and the finest natural ingredients to produce rich and creamy dairy ice cream from their family farm in the vale of York.
For the brand redesign, we implemented a range of pastel colours to depict the 100% natural element of Yorvale’s ice-cream and maximise shelf standout against the competition. Each flavour variant is brought to life using hand-drawn patterns to reflect the artisanal nature of the product, creating a playful, own able pattern on each tub.
The iconic cow logo was recreated for better standout and clarity, offset against a photographic background image of Yorvale's own farm cows.
"The new logo and pack design were delivered in a professional and timely manner and I would highly recommend Fran's work."
Lesley Buxton, Director of Yorvale